Schmartz, Inc. was created in October 2008 by Big Cheese and Pinky.

We are a small, fun company full of eclectic and down-right strange people. Our mission is to add a little fun to our customers' lives by providing a light and irreverent shopping experience full of interesting and unusual products.

Big Cheese is an avid golfer. Although his handicap doesn't reflect this, he has been golfing for many decades. He attended University of Texas a long time ago, with a major in Computer Science. Math and attention to detail aren't his main strengths. However, he likes to think in big picture terms, and is a real wizard with firmware and electronics. His favorite activity is eliminating components from schematics. Resistance is futile! He wrote the book on sarcasm and witty comebacks. His hobbies include margaritas, claret and chicken with buttermilk biscuits.

Pinky hails from Transylvania, home of werewolves and non-sparkling vampires. He gets two days off each month, immediately preceding and following full moons. He graduated from Iowa State University, but not before marrying his college sweetheart, who is also a Cyclone. His major is in Computer Engineering, but his job duties have little to do with engineering. He is the glue that holds Schmartz together. Although he picked up golf shortly before starting Schmartz, he is only a few (dozen) strokes behind Big Cheese. At times, he imagines 2010 will be the year he will finally score better than Big Cheese.

In early 2009, after it became apparent that Big Cheese and Pinky need adult supervision, Silver Fox joined the company. He is very skilled at telling jokes, and even does funny voices while doing so. His origins are unknown, but we think he's a yankee. Nothing wrong with that though. Always the voice of reason, he talks us out of doing some of the more wacky stuff. Mrs. Silver Fox is an excellent cook, which is yet another perk of having Silver Fox as part of our team. Coffee cake, yum-yum!